Beer Blaster: Because beer o'clock is well deserved.

How to find a good product and make money

A thorough understanding of your customers will help you sell more product; that's a no brainer. The more you know about your customers, the easier it is to identify selling opportunities. You can understand their buying tendencies and target them with appropriate offers and emerging products.

 

undefined

 

A complete understanding of your existing customers makes it easier to target new ones. Understanding buying practices of your top clients; you can appropriately target prospective buyers with sensible offers. You can even scope out similar prospects, and sell to them in a similar ways.

In the information below, I'll cover a few simple techniques on how you can start making some pocket money on the side, or improve your existing online business. While you read this I'll have a beer for you. ;)

 

So, what makes a good product?

Finding the right product can make all the difference in the world. A product you believe in and consume/use yourself is ideal. A product you are thoroughly versed in is the type of product you should target as selling. Knowing the benefits through use will allow you to distinguish desirable selling characteristics of competing products.

Everyone selling a product should be extremely fluent in industry news and standards of practice. Understanding new products prior to release, and the development of future products, allows you to gauge your inventory and run promotions of inventory on hand accordingly.

One excellent way to discover new products to sell, it monitor selling sites such as Amazon and Ebay. Do you research and find products that sell high, but are cheap to buy.

 

Use your industry statistics

Make use of the information that you have on customers to improve your efficiency. You should keep a central record of customer details and sales. This will help reduce errors and will speed up transactions.

However, your industry statistics on inventory items can provide invaluable information of market trends and other fluctuations your personal records cannot reveal. Industry statistics can allow you insight to a saturated market and potential shifting of buying trends. It can allow you to stay ahead of overstocking and being left with unsalable inventory on hand.

 

Hit the internet blogs!

The internet is a terrific source of information. Reading blogs, social media outlets, and quirky sales sites can all have a huge impact on upcoming products. The internet is instant. Billions of people are surfing daily and the information therein is current. It is an accurate gauge of public opinion and should never be ignored.

Testing a product? The internet is the perfect venue for any type of information gathering. Are you unsure about how to market a product in your area? Hit the blogs and poll a group of people to find out how it is being done in a different market area. The internet is an invaluable tool that should be incorporated into any product or service you are selling.

 

Get a website and invest in SEO

You can read more about SEO in my previous article. Ensuring that your business stands out from the competition is important to its success, especially in today’s competitive market place. In addition to excellent customer service and a good product or service, marketing your company’s Internet presence is crucial to its respectability.

If you’re looking to manage your domain by way of web browser, you’ll find the CPanel to be a well-known web hosting account for doing business. Instead of having to request assistance from the helpdesk, the CPanel provides better flexibility, control and management when you’re navigating daily tasks.

 

Domain Names

The domain that you choose for your business is important when it comes to marketing. In addition to affecting how your customers and SEO perceive your domain, it should be something memorable and relatable to the product or service that you offer. A good way to obtain a domain name is to find a good expired domain name, which could already be established for ranking. This will delay the 1 year time gap for marketing your website and you can dive right into it.

 

Don't use free email accounts for outreach!

An efficient marketing plan is the key to the success of both large and small businesses. Your product or service should be geared to reach a wide audience in the least amount of time. If you’re choosing to brand and market your business through T.V. and radio advertisements, this could be brutal on your bank account.

Branding is a critical component in a company’s marketing plan. While it can help the consumer associate you through your business logo, name, symbol or design, it can also allow them to see you as the only resource in finding the right solution to their dilemma.

 

I hope you find this useful. If it's confusing then hit me up on twitter or email me.

Forensic Optimization: The New Trend in Sydney SEO

UPDATE 7th October 2014: I quickly wrote this article just to have something on my blog, then I receive a big job and neglected to add content. I've slightly edited this original article now and will write better content in the future. All edits in italics.

 

What in the world is Forensic SEO? Well, if you have watched CSI Miami, New York (or whatever other city they are in), you have an idea how important forensic evidence is. Forensic SEO is finding out how you lost your ranking position and making a come back!

If you have recently lost your rankings due to Panda, Penguin or any other cute and cuddly animal then you need to call a forensic SEO specialist. Let’s face it, your rankings are dead and now you need to find out why. These highly trained SEO experts will perform an in-depth analysis to determine the cause of death and, unlike real forensic scientists, will tell you how to bring them back to life.

undefined

Can Anyone Be a Forensic SEO Specialist?
As you might have guessed, this is a highly specialized section of SEO so in order to be able to thrive in this niche; you need to an all-star in the following areas:

  • Search engine guidelines (especially Google guidelines);
  • Creating “natural” links;
  • Search engine algorithms and how they interpret data;
  • Ability to apply the appropriate corrective action – remember, you need to be able to bring those search rankings back to life.

 

While many Sydney SEO companies have some of this knowledge there are only a handful that are truly specialized in forensic SEO; however, you can expect to see that number increasing over the next year or so.

 

What Can You Expect Once the Forensic SEO Has Left the Scene?

This is the toughest part for most people. In the short term, you will see very little change in your rankings (how is that for a selling feature!). Over the long term, however, your site will begin rising from the ashes, like a Phoenix, and your search rankings will gradually be restored.

Of course, the amount of time this takes all depends on your cause of death. It will be a lot easier to restore your site if you only incurred a small penalty, however, if your site was tossed into the wood chipper then putting it back together could take a little while.

At the end of the day, if your website has lost its ranking power, you need to call in a professional who has experience with forensic SEO. Luckily, there will be more and more of them as we move into the future due to all the penalties Google is handing out.

 

Note: All content below is extra content added in during October. See Update note at top of article.

One method that might work

There is one SEO Consultant named Nick Cavarretta (Google him, he knows his stuff) I've been speaking to recently, he mentioned a technique that has worked for him in the past. I'll past the direct quote from the email as I'm not exactly sure what it means and don't want to give false information.

Michael: What is this technique speak of?

Nick: It's pretty simple actually. Let's say you have one penalised domain and for this example its beer-blaster.com. You're going to need to buy two more domain with a similar name. I'll map this out for you...

  1. DOMAIN A: beer-blaster.com // penalised domain
  2. DOMAIN B: beerblaster.com // new domain with similar name
  3. DOMAIN C: beerblaster.com.au // The domain you want to rank

Nick: Ok, so you're going to need to setup a new website - with fresh content - on domain C. The reason you use fresh content is the penalty will pass if you just migrate. Once you've done that, then you're going to need to 301 Domain A to Domain B, then 301 Domain B to Domain C. You should see domain C obtain all the link juice from Domain A within the week. The reason we use three domains is the penalty from A will pass to B, but the penalty from B won't pass to C.

Home